ICA Maxi Nacka – Award-winning interior boosts sales

Refurbishing and remodelling should be an investment that pays for itself – and that’s certainly the case at ICA Maxi in Nacka. Not only has the store won Eco Initiative of the Year at the Swedish Grocery Awards, it has also increased sales of organic products by as much as 70%.

Including bread, confectionery, fruit and vegetables, world foods, and health and beauty. Enter the store, and you’re welcomed by an environment that has clearly been modelled with great precision.

In spring 2019, the store won Eco Initiative of the Year at the Swedish Grocery Awards. The organic section is decorated in way that exudes eco-friendliness and wellbeing, boosting sales of organic products by a full 70%.

The fruit and veg section is framed by mirrored walls, while the bread section features open bread cabinets that convey the feeling of freshly baked. The confectionery section is colourful and playful, while in the expansive cheese section, it’s hard to resist putting a piece of cheese and a jar of chutney in your basket.

Find inspiration in the pictures, or pop into the store if you’re passing Nacka. At Intrx, we’re proud and delighted to have been asked to fit out this amazingly creative store.